Japan’s second-largest carmaker Nissan Motor wants to make India its largest export hub and emerge as the largest car exporter from India. Nissan is the fastest growing exporter of cars from India, the world’s largest exporter of compact cars, in a country where South Korean Hyundai Motor and Maruti Suzuki India are now the leading car exporters. In a short duration, Nissan exports have doubled to 1,00,909 cars in the past fiscal, driven by strong demand for compact cars from Europe and Latin American markets.
Nissan began to export cars in 2010 from Chennai and currently ships 85% of its production to overseas markets. It exports fully-built cars such as Micra from Chennai, its strategic production hub, to Africa, Europe and other Western markets and the has now started export of completely knocked-down unit of its Sunny sedan to Egypt. This means it will export the car as completely knocked down kits from India, which would be assembled by the local Nissan subsidiary in overseas destinations.
Its wholly-owned Indian subsidiary Nissan Motor India (NMIPL) has now started shipping its sedan model Nissan Sunny after the huge success of its ‘made in India’ Micra hatchback that is now sold in over 100 countries. The company aims to increase its production to four-lakh cars later this year from the current 3-lakh units under the Renault-Nissan global alliance joint plant in Chennai. A large chunk of production, about 85%, is aimed to be exported to Europe, Asia and Africa. It eventually aims to take over South Korea’s Hyundai as the largest exporter from India, which has shipped 2.37 lakh in the last fiscal.
Analysts say that many car companies in India have great potential to tap overseas markets for exports.
Nissan is also planning to make India a major hub for its entry-level, low-cost Datsun brand. It is currently developing a small car in the price band of Rs. 2-4 lakh to take on models like Maruti Suzuki’s Alto and Hyundai’s Eon. Its current Oragadam manufacturing plant at Chennai would be major destination formanufacturing Datsun cars in India and other markets, even as the company is considering a new factory for manufacturing, especially for the new low-cost brand. Datsun is expected to be a high-volume product targeting emerging economies is expected to roll out by mid-2014.
Nissan began to export cars in 2010 from Chennai and currently ships 85% of its production to overseas markets. It exports fully-built cars such as Micra from Chennai, its strategic production hub, to Africa, Europe and other Western markets and the has now started export of completely knocked-down unit of its Sunny sedan to Egypt. This means it will export the car as completely knocked down kits from India, which would be assembled by the local Nissan subsidiary in overseas destinations.
Its wholly-owned Indian subsidiary Nissan Motor India (NMIPL) has now started shipping its sedan model Nissan Sunny after the huge success of its ‘made in India’ Micra hatchback that is now sold in over 100 countries. The company aims to increase its production to four-lakh cars later this year from the current 3-lakh units under the Renault-Nissan global alliance joint plant in Chennai. A large chunk of production, about 85%, is aimed to be exported to Europe, Asia and Africa. It eventually aims to take over South Korea’s Hyundai as the largest exporter from India, which has shipped 2.37 lakh in the last fiscal.
Analysts say that many car companies in India have great potential to tap overseas markets for exports.
Nissan is also planning to make India a major hub for its entry-level, low-cost Datsun brand. It is currently developing a small car in the price band of Rs. 2-4 lakh to take on models like Maruti Suzuki’s Alto and Hyundai’s Eon. Its current Oragadam manufacturing plant at Chennai would be major destination formanufacturing Datsun cars in India and other markets, even as the company is considering a new factory for manufacturing, especially for the new low-cost brand. Datsun is expected to be a high-volume product targeting emerging economies is expected to roll out by mid-2014.
1 comment:
This shows that India is such a big market for foreign car brands.The Japanese brand Nissan is bringing to India its low-cost Datsun brand for the purpose of building and selling inexpensive cars. The first two cars with the Datsun nametag will be introduced in the year 2014. These cars would be entry level cars and will be priced under Rs. 4 lakh. Nissan would be producing these fuel-efficient cars at its plant in Chennai.I have some about General Motors for car lovers of India.
General Motors India is planning to launch Chevrolet Captiva this month.Very nice and impressive SUV,Chevrolet Captiva looks very fabulous and stylish.It's sizzling performance with mind blowing mileage and power make new avatar of excellence.
Post a Comment