Paramount Air in expansion mode

At a time when big players like Jet Airways and Kingfisher are reducing frequency and cutting costs aggressively to stay afloat, the south-based Paramount Airways is quietly expanding into the western region. It is also introducing a series of valued-added features including in-flight shopping, a frequent-flier programme that promises to be a lifestyle product, concierge services and gifts for passengers.The strategy adopted by Paramount is in contrast to other airlines, many of whom are cutting down even in-flight catering costs. Paramount Airways, which had so far restricted its services to the south, is planning to add Pune to its network this month. The airline’s managing director M Thiagarajan said that Pune would be the third point in the western region to be connected by Paramount.The airline has already launched flights to Ahmedabad and Goa. “For passengers from Pune, Ahmedabad and Goa, we offer connectivity to the entire south through our Chennai hub,” Mr Thiagarajan said.The airline also plans to add more aircraft and capacity on routes like Chennai-Tiruchi as demand continues to grow.