22.11.08

Government approves political ads on FM radio

The government gave its nod for political advertising on private FM radio channels. The advertisements will be screened by a committee set up by the Election Commission before they are okayed for broadcasting. In a statement the I&B ministry said, ‘‘The ministry has amended the All India Radio Code allowing political advertisements. Accordingly, such advertisements will be allowed to be carried on All India Radio. This would include FM radio also since they too adhere to the AIR Code.’’ The ministry added that advertisements will be subject to pre-broadcast scrutiny by the EC during the period when model code of conduct is in operation. The order removes an anomaly by which political advertisements were allowed on television and print but not on radio. The move is a recognition of the far-reach of the medium and comes at a time when political activity is likely to reach a peak with assembly and Lok Sabha elections round the corner. Considering the economic slowdown, this move could open new avenues for revenue for private radio channels.

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