30.6.08

Sathyam Cinemas move into F&B

The growth in the organised retail sector has encouraged Sathyam Cinemas to launch its high-end food and beverage outlets in new markets.Sathyam will launch its luxury pastry store Ecstasy at UB City — The Collection mall in Bangalore on July 13.The company also plans to set up a boutique coffee pub called Addiction and a luxury chocolate store Indulge in Bangalore, a few weeks after Ecstasy’s launch.
Sathyam Cinemas is Chennai’s entertainment destination for people from all walks of life, across a wide age group and user profile. At any time of the year, Sathyam Cinemas averages about 70 per cent occupancy at its six screens in the heart of Chennai.Ecstasy is now located within the Sathyam Cinemas complex in Chennai. All Ecstasy chocolates are homemade.The ingredients are sourced from Valrhona, the famous French chocolatier in Tain-l’Hermitage, near Lyon and Rhone river.Valrhona is a small manufacturer with only 150 workers. It is said to be the brand recognised by leading chefs and enthusiasts throughout the world as one of the finest chocolates in the world.
In addition, coffee beans for Addiction will also be imported and Indulge will look more like a luxury jewellery store. Addiction will also come up within Sathyam’s Chennai complex.Sathyam Cinemas was the first to bring the multiplex concept to Chennai.The complex now has six screens with world-class digital exhibition technology including three-dimensional equipment. Sathyam also plans to open a south Indian cuisine eatery within the Chennai complex by the middle of August. A gaming zone will also be set up in the near future.

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