Jumbo King, the country's first 'vada paav' kiosk chain which has offered the delectable yet quick snack to thousands of suburban Mumbaikars , is set to traverse beyond India's financial capital.The tangy, crisp and fairly filling dish, heavily relied upon by the 'always on the move, always short of time' commoner of Mumbai, is gearing up to please taste buds in Delhi, Bangalore, Hyderabad, and of course in the land of the ultimate foodies - Gujarat. The chain, started in August 2001, currently has 32 outlets in Mumbai, selling 40,000 vada pavs priced affordably between Rs 8 and Rs 16 apiece. Dheeraj Gupta, managing director, Jumbo King Foods, that runs the eponymous food chain, today said that the company has chalked out expansion plans that will take Jumbo King to the three cities at a blistering speed. Gupta said the franchisee strategy will be followed. However, unlike the take-away nature of Mumbai's Jumbo King, the outlets in new markets like Pune, Bangalore or Delhi will be sit-in ones, with areas of between 600-100 square feet, he added.Elaborating on the selection of places where Jumbo King would go, Gupta said the company will focus on the Indian hinterland with towns having a population of five lakh and more. "The initial expansion will be in 23 cities which have ten lakh plus population," he explained. The outlets will be pitched as family restaurants offering a variety of other food items in addition to vada-paav, he said.Jumbo King has a central kitchen which supplies vadas to all its 32 outlets. The Mumbai kitchen will also support the Pune and Gujarat markets, while arrangements will be made with local bread makers, he said.
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