India at the Cannes

India has made a mark in the two most prestigious categories at the Cannes ad festival: the Film Lions, and the Titanium and Integrated Lions. JWT India may not have swung the coveted Titanium trophy for the Lead India campaign for Bennett & Coleman, but it did win the heavyweight Integrated Lion in the T&I category. This is our first ever Integrated, though this category was introduced in Cannes just a few years ago. The Lead India campaign already has the distinction of winning the Grand Prix in Direct Lions, India’s first Grand Prix at Cannes.
India won a Film Lion with Ogilvy & Mather India winning Silver Lion for Neo Sports ‘Gas’ entry. The commercial with the tagline ‘Get Used to Tension’ was for the upcoming cricket series for Neo Sports. This becomes the fourth Silver Lion India has won at Cannes, though a Gold in Film still eludes us.
In all, the best showing ever from the India front at Cannes, with the country bagging 23 Lions across categories totally, and with agencies JWT India and Leo Burnett India leading the Lion run. In addition, JWT India won second place as ‘Agency of the Year’ in Direct.