The advent of Reliance ,Bharti and Videocon into the DTH space will soon change the course of the game; industry watchers expect more channels and better viewing options
Reliance Communications’ Big TV and Videocon’s D2H are scheduled to launch their services in June and September respectively. Big TV will launch by June 24. It also plans to introduce MPEG-4 technology – a feature that offers more channels compared to the prevalent DTH offerings(Dish TV,Tata Sky,Sun Direct and DD Direct )– besides offering ‘Mozit’, a technology that enables a viewer to watch 12 channel previews at one time. Big TV also promises to offer 60 new movies a week as against the 20 new releases a week offered by existing player. Close on Big TV’s heels is Videocon’s D2H. The company is on a cost-cutting spree in order to make their DTH service more affordable. It plans to bring down the prices of set-top boxes by manufacturing them at its Aurangabad plant. The company plans to manufacture 40 lakh set top boxes in the first phase. Another measure to pull down costs is synergising the service with its 40,000–strong distributors across the country. The emergence of Big TV and D2H have also made existing player Dish TV roll up its sleeves. Besides the existing offering, the Zee TV-promoted firm is planning to roll out new features, such as the ‘Open TV’ technology, wherein a subscriber can watch specialised bulletins on genres like entertainment, sports and current affairs. The feature will also give the viewer multiple camera angles of these programmes. In a bid to outwit the likely pricing challenge to be thrown by existing players, Dish TV is also planning to increase its channel basket from the current 185 to 400 channels by end of the year. Dish TV would be launching a satellite this month, which will enable it to widen their offerings. Reliance will be investing Rs 2,050 crores in next two years, Videocon plans to put in Rs 1,000 crore in the coming year. Dish TV, on the other hand, will pump in Rs 1,600 crores in the next two years.
Reliance Communications’ Big TV and Videocon’s D2H are scheduled to launch their services in June and September respectively. Big TV will launch by June 24. It also plans to introduce MPEG-4 technology – a feature that offers more channels compared to the prevalent DTH offerings(Dish TV,Tata Sky,Sun Direct and DD Direct )– besides offering ‘Mozit’, a technology that enables a viewer to watch 12 channel previews at one time. Big TV also promises to offer 60 new movies a week as against the 20 new releases a week offered by existing player. Close on Big TV’s heels is Videocon’s D2H. The company is on a cost-cutting spree in order to make their DTH service more affordable. It plans to bring down the prices of set-top boxes by manufacturing them at its Aurangabad plant. The company plans to manufacture 40 lakh set top boxes in the first phase. Another measure to pull down costs is synergising the service with its 40,000–strong distributors across the country. The emergence of Big TV and D2H have also made existing player Dish TV roll up its sleeves. Besides the existing offering, the Zee TV-promoted firm is planning to roll out new features, such as the ‘Open TV’ technology, wherein a subscriber can watch specialised bulletins on genres like entertainment, sports and current affairs. The feature will also give the viewer multiple camera angles of these programmes. In a bid to outwit the likely pricing challenge to be thrown by existing players, Dish TV is also planning to increase its channel basket from the current 185 to 400 channels by end of the year. Dish TV would be launching a satellite this month, which will enable it to widen their offerings. Reliance will be investing Rs 2,050 crores in next two years, Videocon plans to put in Rs 1,000 crore in the coming year. Dish TV, on the other hand, will pump in Rs 1,600 crores in the next two years.
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