21.6.08

Adlabs in expansion mode

Adlabs with over 150 screens in India's largest cinema chain.Adlabs Cinemas, the exhibition unit of Anil Dhirubhai Ambani group’s entertainment business Adlabs Films, plans to bolster its presence in the south Indian market. The company is looking to set up 13 properties and 30 screens by March 2009 in Andhra Pradesh, Tamil Nadu and Karnataka.South India is a key market for the company because of the thriving regional films industry and above-higher occupancy figures. The company is also pioneering the concept of megaplexes, which will have more than 10 screens in a theatre complex, he added.Adlabs would have its first megaplex, probably in Mumbai, by next year.The company is planning at least 10 such megaplexes in locations including Delhi, Chandigarh, Lucknow, Bangalore, Chennai and Hyderabad. They will have exclusive entertainment offerings for children, the youth, families and senior citizens.

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